Mullumbimby is nestled at the foot of Mt Chincogan and has a vast array of shops and services including quality eating houses and three pubs. It is often colloquially referred to as The Biggest Little Town in Australia. Originally occupied by the Bundjalung people, by the 1850s a British camp site was established at the junction of the three arms of the Brunswick River. This grew to become a village and later the township of Mullumbimby.
On the third Saturday of each month is the community market, held in the town centre and the farmers market is held every Friday morning.
Mullum’s major event is the Chincogan Fiesta, held every September, when the streets are closed to traffic while parades and street stalls turn “the biggest little town in Australia” into a carnival for the duration.